We first tested more than 8,500 people around the world using brainscanners
While they were browsing around the web - so that we could get a better understanding of what subconscious reactions they had to different digital experiences. We tested landing pages, banner ads, videos and entire websites.
This generated more than 800 million data points on what they paid attention to, how they reacted emotionally, and how this translated into long and short term memory storing
In this example a user is browsing the amazon.com storefront and green means he is having a positive emotional reaction to what he is seeing, while red means he is having a negative emotional reaction.